The SA Ubuntu Foundation unveils its new colourful logo from a MAD World
The South African Ubuntu Foundation has unveiled their new logo that reflects its 21st century vision of unity in South Africa. The Foundation appointed MadAdvertising to design the logo, after it saw a need to update its existing logo as a mark of its continued growth and evolution.
Kevin Chaplin, MD of the SA Ubuntu Foundation says: “This marks a very special and important time in the life of SA Ubuntu as we grow and evolve. The MadAdvertising brand of passion and vision is well-aligned with ours which has made for an exciting partnership. The new logo allows us to be seen as a vibrant foundation and will play a part in assisting us to achieve our goals to the future.”
The new logo was designed by MadAdvertising, a Cape Town-based through-the-line communications agency. MadAdvertising prides itself on its pursuit of excellence in creativity, a passion for its clients and the use of cutting-edge strategic and creative advertising through the integration of traditional and digital channels.
Julie Gresse, New Business Developer at MadAdvertising says: “The partnership between the SA Ubuntu Foundation and MadAdvertising is one built on good will. We believe the work that the SA Ubuntu Foundation does is critical to the fortunes of our country and we are proud to be a part of this exciting time for the foundation. We believe that this fresh and bold new look will enable the foundation’s ambitious goals for the next few years and we look forward to walking this journey with them.”
After weeks of development and exploring dozens of styles and selections, two options were presented at an Ubuntu Business Breakfast at the Southern Sun Hotel in Newlands, Cape Town. Guests were greeted with a special ballot paper with the two final logo selections, marked “A” and “B” and were asked to designate their favourite to be the new Ubuntu logo. Both designs were created to communicate the spirit of Ubuntu, combining elements of unity and togetherness. In the end, the choice came down to aesthetic preference.
The new logo will now be rolled out to all of the foundation’s marketing collateral. For more information about The SA Ubuntu Foundation, visit http://saubuntu.co.za/
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About Mad World Advertising:
A Cape Town-based through the line communications agency that prides itself on its pursuit of truly MAD excellence in creativity, a passion for its clients and is on the cutting-edge of strategic & creative advertising via integrating both traditional and digital channels.
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About The South African Ubuntu Foundation:
Established by Managing Director Kevin Chaplin, It’s enlightening vision for the new South Africa and its regional neighbours is a world in which all people: embrace peace, one another’s equality; embody the essence and spirit of Ubuntu in their work, family, and community lives; are encouraged and inspired to use their inherent abilities to the fullest, and find their passion for, participate and contribute fully in, and benefit fairly from South Africa’s growing prosperity.
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