Alayne Reesberg has been appointed as the CEO of Cape Town Design, NPC – the implementing agency for the World Design Capital 2014.
Alayne was educated at UCT and then followed a career in diplomacy, witnessing two seminal political events – the end of the Cold War that started the process of Cuban troop withdrawal out of southern Angola (and led to Namibian independence), and the release of Nelson Mandela in 1990, which saw South Africa propelled on a path to democracy.
In 1997 Alayne graduated with a Master's degree in Communication Studies, and moved to management consulting. After graduating, she spent two years working with private equity money in dot.coms. She joined the Microsoft Corporation at its Seattle headquarters in 2001, where she worked for six years in Bill Gates' Enterprise Division.
Her work for Gates entailed intensive relationship management between Microsoft and its 100 top enterprise accounts, touching CEOs, CIOs, CTOs and CFOs of the client companies.
From 2007 until she took up the position as CEO of Cape Town Design, she has run her own consulting company, working with many of South Africa's blue-chip corporations. She rates Cape Town, New York, Washington DC, London, Dublin, Shanghai and Paris among her personal most 'liveable' cities.
Alayne's topic will focus on: Setting the scene for World Design Capital 2014 and what it holds for Cape Town and South Africa from a design perspective. The story of the bid, the 2014 Programme, the Public Submissions process, learnings and best practice from previous WDC designates and the opportunities for WDC Cape Town to leave lasting legacies for future design and living.